A Level Business Studies (Developing Business Ideas) Flashcards on 1.3.3 Evaluating a Business Opportunity 2/4, created by Molly Hills on 13/11/2014.
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Created by Molly Hills
over 9 years ago
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Created by Molly Hills
over 9 years ago
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Four things to consider when assessing the demand for a product
How do you calculate Market Size?
Market size can be calculated using...
Definition of Market Share
How is Market Share calculated?
Market growth refers to...
Definition of Market Segmentation
Four ways market segmentation can be done
Example of Geographic Segmentation
Three examples of Demographic Segmentation
Example of Psychographic Segmentation
Example of Behaviouistic Segmentation
What is a Niche Market?
Two advantages and Disadvantages of a Niche Market
