Otto Jespersen (published The Woman in 1922)

Robin Lakoff (published Language and Women's Place in 1975)

O'barr and Atkins (1980s)

Zimmerman and West (1975)

Peter Trudgill

Deborah Cameron (published Verbal Hygiene in 1995)

Janet Holmes

Deborah Tannen (published You Just Don't Understand)

Jennifer Coates

Fishman

Jenny Chesire

Deficit approach

Dominance approach

Difference approach