A level Business, Unit 1 Flashcards on Business, Branding and promotion (1.3.2), created by Rhian Morgan on 02/07/2018.
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Created by Rhian Morgan
about 6 years ago
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Close
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Created by Rhian Morgan
about 6 years ago
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Promotion
Marketing Mix
Specific aims promotion can be used to achieve:
Above the Line Promotion
Types of advertising
Below the Line Promotion
Forms of Below the Line Promotion:
*Sales promotions
*Public relations
*Merchandising and Packaging
Choosing methods of promotion
Types of branding
Benefits of strong branding
Ways to build a brand
Changes in Branding and promotion to reflect social trends
Emotional Branding
