Which of the following variables is NOT directly affected by market segmentation?
Product
Price
Process
Place
Promotion
All of the following are strategic marketing issues or decisions EXCEPT
to be a price leader or a price follower
to use operating leverage
to offer a complete or limited warranty
to use heavy, light, or no TV advertising versus online advertising
to use exclusive dealerships or multiple channels of distribution
Which two variables rank as marketing's most important contributions to strategic management?
Diversification and budgeting
Marketing penetration and competition
Competition and collaboration
Product development and market development
Market segmentation and product positioning
What makes market segmentation an important variable in strategy implementation?
It allows a small firm to compete successfully with a large firm.
It allows a firm to operate with limited resources.
New or improved market-segmentation approaches are required for the successful execution of market development & market penetration.
Market segmentation decisions directly affect marketing mix variables.
All of the above.
Which variable would be considered part of the "product" element of the marketing mix?
Advertising
Packaging
Payment terms
Inventory levels and location
Publicity
Which variable would be considered part of the "place" element of the marketing mix?
Product line
Service level
Personal selling
Sales territory
Discounts and allowances
Which of these is NOT a rule for using product positioning as a strategy-implementation tool?
Look for the hole or vacant niche, a segment of the market currently not being served.
Do not serve two segments with the same strategy.
Position yourself in the middle of the map, if you are one of only two competitors.
Position yourself in the middle of the map, if there are more than two competitors.
All of these are rules for using product positioning as a strategy-implementation tool.
Which of the following is NOT given as an example of a decision that may require finance/accounting policies?
to extend the time of accounts receivable
to establish a certain percentage discount on accounts within a specified period of time
to lease or buy fixed assets
to use LIFO, FIFO, or a market-value accounting approach
