Objectives and Recap Questions

Understand the importance of marketing channels and supply chain management.
Understand the difference between direct and indirect marketing channels.
Describe how marketing channels are managed.
Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers.
Outline the considerations associated with choosing retail partners.
List the three levels of distribution intensity.
Describe the various types of retailers.
Identify the benefits and challenges of stores and multichannel retailing

What is the difference between an indirect and a direct marketing channel?
What are the differences among the three types of vertical marketing systems?
How do firms develop strong strategic partnerships with their marketing channel partners?
How does merchandise flow through a typical marketing channel?
What activities occur in a distribution center and what technologies facilitate those activities?
Why have just-in-time inventory systems become so popular
What issues should manufacturers consider when choosing retail partners?
What is the difference between intensive, exclusive, and selective levels of distribution intensity
What strategies distinguish the different types of food retailers?
What strategies distinguish the different types of general merchandise retailers?
Are organisations hat provide services to consumers retailers?
What are the components of a retail strategy?
What are the advantages of traditional stores versus internet-only stores?
What challenges do retailers face when marketing their products through multiple channels

	Created by Charlotte Marko about 6 years ago

Slide Set on Summing up weeks 1-5, created by Charlotte Marko on 08/06/2018.

Marketing objectives and summaries