Online Advertising

Online advertising is promoting prducts and services.

Search engine results pages

When smaller companies pay larger ones like Google or Bing to feature its product higher in the search results.

Banner and Pop Up Advertising

Advertisments that appear on web pages that are often graphic or animated to attract attention

Email Marketing

This is when large companies send emails to a large amunt of addresses which they may have got from users of their website or bought from a third party.

PPC (pay per click) Advertising

These adverts are similar to pop ups, but when they are clicked on you are taken to the companies website. The website that features the advertisments is called the affiliate.

QUIZ

What are the 3 methods of online advertising?

Name 2 companies that other companies may pay to have their websites featured on there?

Give 2 reasons why banner and pop up advertisments are good?

Give a reason why email marketing is a bad form of advertising?

What does PPC stand for and what is an affiliate model?