Advertising
Reasons for advertising
Advantages to the public
from advertising
Target Market/Audience
Main subject in ad
Use of colour
Typography (type-size, type-style, font)
Music and Sound
Message
Appeal to Authority
Sex Appeal
Snob Appeal
Appeal to Tradition
Compliment the Consumer
Patriotism
Magic Ingredients
Weasel Words
Plain Folks
Appeal to Excellence
Bandwagon
Facts and Figures
Hidden Fears
Repitition
Advantages
Scientific Jargon
Ideal Children
Emotional Response
False Transference
Pets/Mascots