'Young couple: no children' stage consumers are more likely to spend their money on:
all of the given answers.
expensive holidays.
theatre tickets.
alcohol
A brand in a product category characterised by habitual purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.
acceptance
maintenance
preference
intercept
A brand in a product category characterised by limited purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.
disrupt
None of the given answers are correct.
A brand requiring an intercept strategy is:
in the evoked set and typified by habitual decision making.
in the evoked set and characterised by extended decision making.
not in the evoked set and typified by a limited search.
not in the evoked set and characterised by habitual decision making.
A capture strategy is:
used by marketers when the brand is in the target market's inert set and consumers engage in limited decision making.
marketing communications that are used to capture the consumer's attention.
capturing the consumer's attention by using different tactics in the servicescape environment.
used by marketers when the brand is in the target market's evoked set and consumers engage in limited decision making.
A consequence that decreases the likelihood that a given response will be repeated is:
negative reinforcement.
dehancement.
punishment
positive reinforcement.
A consumer notices a new product in a store because of a point-of-purchase display and based on the information given in the display purchases the product. This is an example of:
none of the given answers.
extended decision making.
limited decision making
internal search.
A consumer's perception that one attribute is an accurate predictor of another is referred to as:
the confidence value.
a just-noticeable difference.
the predictive value.
A crowded or closed-in feeling created by a crowded store will result in adaptive strategies that could:
reduce shopping time, increase purchases and decrease the use of in-store information.
reduce shopping time, reduce planned purchases and alter the use of in-store information.
increase shopping time, reduce purchases and increase the use of in-store information.
reduce shopping time, reduce planned purchases and greatly increase the use of in-store information.
A cultural norm is:
a rule that specifies or prohibits certain behaviours in specific situations
a behaviour pattern expected of a position in a social interaction.
a punishment for violating a cultural value.
a widely held belief that affirms what is desirable and has an impact on activities.
A decision that does not necessarily include alternative evaluation is:
a habitual decision.
a limited decision.
a partial decision.
an extended decision.
A decision that is made individually is a(n) _____________ decision.
syncratic
autonomic
autocratic
syncretic
A discrepancy between a desired state and an actual state is the basis for:
Problem recognition.
alternative evaluation.
approach-avoidance conflict.
stimulus discrimination.
A group that stays longer in a restaurant because of the music has been influenced by which characteristic of the situation?
social surroundings
physical surroundings
temporal perspective
task definition
A growth in single-parent families would imply a strong demand for:
automobiles
entertainment items.
convenience items.
holidays.
A highly brand-loyal consumer generally purchases his/her favourite brand using:
peripheral decision making.
limited decision making.
habitual decision making
A husband-dominant decision will generally occur with the purchase of:
life insurance.
an automobile.
an automobile and life insurance
holidays
A just-noticeable difference (JND) refers to:
the minimum amount a stimulus can differ with the difference still being noticed.
the relative difference in sensitivity between various sense modes.
the difference in importance assigned to various evaluative criteria.
minimum variation in evaluative criteria required for inclusion in a multi-dimensional scaling solution.
A latent motive is:
a non-social motive.
the highest level of Maslow's hierarchy.
a social motive.
A maintenance strategy is:
a strategy for maintaining current involvement levels.
a strategy used by marketers to maintain current purchase behaviour in a situation of high involvement.
a strategy for maintaining consumers highly involved with a brand.
a strategy used by marketers to maintain current purchase behaviour in a situation where the brand is purchased habitually by the target market.