Leo Yuan
Quiz by , created more than 1 year ago

Quiz on 2, created by Leo Yuan on 28/10/2017.

163
0
0
No tags specified
Leo Yuan
Created by Leo Yuan over 6 years ago
Close

2

2

Question 1 of 20

1

'Young couple: no children' stage consumers are more likely to spend their money on:

Select one of the following:

  • expensive holidays.

  • theatre tickets.

  • alcohol

  • all of the given answers.

Explanation

Question 2 of 20

1

A brand in a product category characterised by habitual purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.

Select one of the following:

  • maintenance

  • intercept

  • acceptance

  • preference

Explanation

Question 3 of 20

1

A brand in a product category characterised by limited purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.

Select one of the following:

  • disrupt

  • intercept

  • acceptance

  • None of the given answers are correct.

Explanation

Question 4 of 20

1

A brand requiring an intercept strategy is:

Select one of the following:

  • not in the evoked set and characterised by habitual decision making.

  • not in the evoked set and typified by a limited search.

  • in the evoked set and characterised by extended decision making.

  • in the evoked set and typified by habitual decision making.

Explanation

Question 5 of 20

1

A capture strategy is:

Select one of the following:

  • marketing communications that are used to capture the consumer's attention.

  • capturing the consumer's attention by using different tactics in the servicescape environment.

  • used by marketers when the brand is in the target market's evoked set and consumers engage in limited decision making.

  • used by marketers when the brand is in the target market's inert set and consumers engage in limited decision making.

Explanation

Question 6 of 20

1

A consequence that decreases the likelihood that a given response will be repeated is:

Select one of the following:

  • positive reinforcement.

  • negative reinforcement.

  • punishment

  • dehancement.

Explanation

Question 7 of 20

1

A consumer notices a new product in a store because of a point-of-purchase display and based on the information given in the display purchases the product. This is an example of:

Select one of the following:

  • limited decision making

  • extended decision making.

  • internal search.

  • none of the given answers.

Explanation

Question 8 of 20

1

A consumer's perception that one attribute is an accurate predictor of another is referred to as:

Select one of the following:

  • the confidence value.

  • the predictive value.

  • a just-noticeable difference.

  • none of the given answers.

Explanation

Question 9 of 20

1

A crowded or closed-in feeling created by a crowded store will result in adaptive strategies that could:

Select one of the following:

  • increase shopping time, reduce purchases and increase the use of in-store information.

  • reduce shopping time, increase purchases and decrease the use of in-store information.

  • reduce shopping time, reduce planned purchases and alter the use of in-store information.

  • reduce shopping time, reduce planned purchases and greatly increase the use of in-store information.

Explanation

Question 10 of 20

1

A cultural norm is:

Select one of the following:

  • a behaviour pattern expected of a position in a social interaction.

  • a punishment for violating a cultural value.

  • a rule that specifies or prohibits certain behaviours in specific situations

  • a widely held belief that affirms what is desirable and has an impact on activities.

Explanation

Question 11 of 20

1

A decision that does not necessarily include alternative evaluation is:

Select one of the following:

  • an extended decision.

  • a partial decision.

  • a limited decision.

  • a habitual decision.

Explanation

Question 12 of 20

1

A decision that is made individually is a(n) _____________ decision.

Select one of the following:

  • syncretic

  • autonomic

  • syncratic

  • autocratic

Explanation

Question 13 of 20

1

A discrepancy between a desired state and an actual state is the basis for:

Select one of the following:

  • alternative evaluation.

  • stimulus discrimination.

  • Problem recognition.

  • approach-avoidance conflict.

Explanation

Question 14 of 20

1

A group that stays longer in a restaurant because of the music has been influenced by which characteristic of the situation?

Select one of the following:

  • task definition

  • physical surroundings

  • temporal perspective

  • social surroundings

Explanation

Question 15 of 20

1

A growth in single-parent families would imply a strong demand for:

Select one of the following:

  • holidays.

  • automobiles

  • entertainment items.

  • convenience items.

Explanation

Question 16 of 20

1

A highly brand-loyal consumer generally purchases his/her favourite brand using:

Select one of the following:

  • peripheral decision making.

  • limited decision making.

  • habitual decision making

  • none of the given answers.

Explanation

Question 17 of 20

1

A husband-dominant decision will generally occur with the purchase of:

Select one of the following:

  • an automobile.

  • life insurance.

  • holidays

  • an automobile and life insurance

Explanation

Question 18 of 20

1

A just-noticeable difference (JND) refers to:

Select one of the following:

  • the relative difference in sensitivity between various sense modes.

  • the minimum amount a stimulus can differ with the difference still being noticed.

  • the difference in importance assigned to various evaluative criteria.

  • minimum variation in evaluative criteria required for inclusion in a multi-dimensional scaling solution.

Explanation

Question 19 of 20

1

A latent motive is:

Select one of the following:

  • a social motive.

  • a non-social motive.

  • the highest level of Maslow's hierarchy.

  • none of the given answers.

Explanation

Question 20 of 20

1

A maintenance strategy is:

Select one of the following:

  • a strategy for maintaining consumers highly involved with a brand.

  • a strategy for maintaining current involvement levels.

  • a strategy used by marketers to maintain current purchase behaviour in a situation where the brand is purchased habitually by the target market.

  • a strategy used by marketers to maintain current purchase behaviour in a situation of high involvement.

Explanation

Previous
Next