'Young couple: no children' stage consumers are more likely to spend their money on:
theatre tickets.
all of the given answers.
expensive holidays.
alcohol
A brand in a product category characterised by habitual purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.
maintenance
preference
intercept
acceptance
A brand in a product category characterised by limited purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.
disrupt
None of the given answers are correct.
A brand requiring an intercept strategy is:
in the evoked set and characterised by extended decision making.
not in the evoked set and characterised by habitual decision making.
not in the evoked set and typified by a limited search.
in the evoked set and typified by habitual decision making.
A capture strategy is:
marketing communications that are used to capture the consumer's attention.
capturing the consumer's attention by using different tactics in the servicescape environment.
used by marketers when the brand is in the target market's evoked set and consumers engage in limited decision making.
used by marketers when the brand is in the target market's inert set and consumers engage in limited decision making.
A consequence that decreases the likelihood that a given response will be repeated is:
punishment
negative reinforcement.
dehancement.
positive reinforcement.
A consumer notices a new product in a store because of a point-of-purchase display and based on the information given in the display purchases the product. This is an example of:
internal search.
none of the given answers.
extended decision making.
limited decision making
A consumer's perception that one attribute is an accurate predictor of another is referred to as:
a just-noticeable difference.
the confidence value.
the predictive value.
A crowded or closed-in feeling created by a crowded store will result in adaptive strategies that could:
reduce shopping time, reduce planned purchases and greatly increase the use of in-store information.
reduce shopping time, reduce planned purchases and alter the use of in-store information.
increase shopping time, reduce purchases and increase the use of in-store information.
reduce shopping time, increase purchases and decrease the use of in-store information.
A cultural norm is:
a rule that specifies or prohibits certain behaviours in specific situations
a behaviour pattern expected of a position in a social interaction.
a punishment for violating a cultural value.
a widely held belief that affirms what is desirable and has an impact on activities.
A decision that does not necessarily include alternative evaluation is:
an extended decision.
a habitual decision.
a partial decision.
a limited decision.
A decision that is made individually is a(n) _____________ decision.
syncretic
autonomic
syncratic
autocratic
A discrepancy between a desired state and an actual state is the basis for:
stimulus discrimination.
alternative evaluation.
approach-avoidance conflict.
Problem recognition.
A group that stays longer in a restaurant because of the music has been influenced by which characteristic of the situation?
social surroundings
physical surroundings
temporal perspective
task definition
A growth in single-parent families would imply a strong demand for:
holidays.
convenience items.
automobiles
entertainment items.
A highly brand-loyal consumer generally purchases his/her favourite brand using:
habitual decision making
limited decision making.
peripheral decision making.
A husband-dominant decision will generally occur with the purchase of:
life insurance.
holidays
an automobile and life insurance
an automobile.
A just-noticeable difference (JND) refers to:
the minimum amount a stimulus can differ with the difference still being noticed.
minimum variation in evaluative criteria required for inclusion in a multi-dimensional scaling solution.
the difference in importance assigned to various evaluative criteria.
the relative difference in sensitivity between various sense modes.
A latent motive is:
a social motive.
the highest level of Maslow's hierarchy.
a non-social motive.
A maintenance strategy is:
a strategy used by marketers to maintain current purchase behaviour in a situation of high involvement.
a strategy used by marketers to maintain current purchase behaviour in a situation where the brand is purchased habitually by the target market.
a strategy for maintaining current involvement levels.
a strategy for maintaining consumers highly involved with a brand.