Year 12 Business and Enterprise Flashcards on Business Marketing Test 2017, created by Olivia Gniadek on 17/09/2017.
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Created by Olivia Gniadek
almost 7 years ago
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Close
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Created by Olivia Gniadek
almost 7 years ago
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What is an Industrial Market?
What is a resource market?
What is a niche market
What is a consumer market?
What is a mass market?
What is an intermediate market?
What is the ethics of Advertising?
If advertising ethics are met, what will it result in?
What is market research?
Market research primary data
Market research secondary data
What is the Experiment method?
What is an observation method?
What are the benefits of the observation method?
Benefits of Surveys
SWOT Analysis
Marketing Mix
Marketing Mix continued
Criteria for success of a marketing strategy
Criteria for success of a marketing strategy continued
Strategies to improve sales performance
What is a marketing plan?
What is the ethics of marketing?
Ethical behaviour
Government Regulation
Competition and Consumer Act 2010
Breaches of Competition and Consumer Act 2010
Marketing fundamentals
What is marketing?
Pricing Strategies
Pricing Methods
Competition based pricing
Market based pricing
Price points
Loss leader
Total sales and product line sales
Market segmentation
Market segmentation diagram
Customer value
Customer satisfaction
Quality
Price skimming
Price penetration
